Before you can be a successful Internet marketer, you must have a product which people intend to market! Selecting this product means selecting a market. Most marketers break large markets into smaller slices called niches.
A niche market provides a way for a marketer to ensure that their efforts are precisely-targeted and, therefore, that those efforts are more effective than inexperienced marketers. There are a few techniques you can use to determine which market is the right one for you.
Going with One’s Interests
The best markets will be those in which the marketer has a driving interest. This will make the entire affair of marketing, from writing sales copy to building a site to interacting with the customers on one’s list much easier and more effective.
You should consider which products they themselves have an interest. For instance, if you happen to have an interest in golf, then that would be a good place to start when trying to determine a good choice in niche markets. If you has an interest in socializing, perhaps dating would be a good choice. There are huge benefits that flow from selecting one’s market in this way. If you are passionate about something, then it is a lot easier to write about it. Chose your niche based on that.
For starters, it won’t be a chore for you to do research in a field in which you already have an interest. If you happen to be a cat lover, for instance, you likely do a lot of reading about cats and, in addition to the information you already possess, you will have no qualms about increasing what you know through a bit of research. This research, as you will see, will be very important to the building of your site.
A good deal of customer service has to do with being those customers favorite “expert” on any given topic. This role will be important when dealing with customers via an email list and when selecting products in which your subscribers may have an interest. It’s much easier to choose your products if you shares your customer’s interests and know, instinctively, how to
separate a good product from a bad one. This will also help you to speak with more credible when addressing your customers.
From the beginning, you need to do a great deal of research which may be very time-consuming. When it comes time to find a product in which your subscribers may have an interest, it will be that much more difficult to determine what products will make those customers want to buy. Going with one’s interests is always the best move when getting started.
Choosing a Niche
Choosing your niche market is among the most important decision any marketer will ever make. Not only will you have to choose a market, You will have to choose keywords within that market to ensure that your page is as visible as possible. Choosing this niche will take time, consideration and some research into how competitive any given niche is already.
Scouting out the Competition
Every niche will have a certain amount of competition.. However, some niches will be over-saturated and others will be almost vacant of any marketers. It may seem instinctive to move into those least-marketed niches but one does so at their own peril. The most heavily-marketed niches, of course, entail their own risks.
The Very Popular Niches
The most popular niches will likely be dominated by the successful marketers and, in particular, by corporate sites which have almost unlimited resources to spend in their quest to stay on top. This makes these niches very expensive where advertising and just about everything else is concerned. This situation also makes these niches very unfriendly to anyone looking to break into them as a new marketer.
One can determine how saturated a niche may be by using one of the various tools designed for this purpose. Most of them are available online and there are several different versions. What they do, essentially, is to scour for information related to a keyword or a keyword phrase. For instance, if one were to type “golf+clubs” into one of these tools, it would return what the top ranking sites are for those keywords, how many pay-per-click advertisements there were for those keywords and a host of other vital marketing information. This information is used to determine whether or not it’s even worth your effort to make an attempt at breaking in to a given market. The example given, “golf+clubs” would likely be dominated by corporate entities which can outspend just about any independent Internet marketer. However, using the technique of niche marketing, one may do a search such as golf+clubs+women”, for instance, to see how much competition you might find in the market for women who are looking for a new set of golf clubs.
In general, you should stick to keyword phrases rather than a single keyword. As an example, if you did a search for “golf” they would find a market that would be almost impossible to enter for anyone save for the largest corporate entities.
The Untapped Market
Some beginner niche marketers make a very understandable mistake when selecting the first demographic to which they desire to market. When researching niches, they often search and search until they find that one niche that is apparently undiscovered by any other marketer. Often, that market has been discovered and the absence of any serious marketing efforts is rather by design on the part of the marketers.
When you select a niche, you must give consideration to how likely that niche is to part with your money. A good example is college students. If one were to write a very good E-Book that gave solid, useful and time-tested information to students on how to effectively take notes during a lecture, they would have reason to suspect that their product might net them a large amount of profit. However, this might not actually be the case.
The reasons for this may not be apparent on the surface. After all, this would seem like the perfect product. Every college student has lectures, most college students are interested in getting decent grades—or so one would think—and most college students do struggle from time to time with the college experience. Add to that the fact that most college students enjoy a good deal of disposable income and it would seem that there’s no reason that this E-Book shouldn’t be flying off the digital shelves. It would seem that way until one did their research, that is.
Most college students, while they do have an interest in their grades, also have an interest in partying. Getting them to part with their money is not hard for the local tavern or the local nightclub, but it is very difficult for those who want to sell them something related to school, especially when one considers that they’re likely already putting themselves into tens of thousands of dollars in debt. You might find that this niche for products to help students get more out of their lectures is completely untapped without realizing that this is the case because students aren’t willing to spend any money on such products and, thus, there’s no reason for a marketer to invest their time and money in trying to win over those customers.
Identifying the Good Clients
Sometimes, identifying the good clients can be very counter intuitive. Another example gives some insight in to what separates successful marketers from the unsuccessful. Imagine two men walk into a briefcase store. One of them is carrying a top-of-the-line briefcase which is in excellent condition and which represents the very latest fashion. His friend, who has clearly been dragged into the store by his buddy, possibly a bit against his will, is carrying a ratty briefcase that hasn’t been in style since the 1980’s. As he looks about the store, there is little spark in his eyes when he looks at the products and he has all the characteristics of a man who sincerely wishes he were somewhere else.
The men are approached by the salesperson. If the salesperson is skilled and successful, most people would reason that he would approach the man with the beat-up briefcase and see if he could help him find something new; something more like his friend’s briefcase. A successful salesperson, however, would see beyond the obvious and approach the man with the new briefcase. Understanding why this would be the case reveals a lot about choosing a market. The man with the new briefcase is a better choice in customers because that man obviously enjoys spending money on briefcases! Though he may have a top-of-the-line model, there’s likely something available in the store that he would find very tempting. While his friend would be a very hard sell, the briefcase fan would be an easy sell and, of course, the sales person could possibly interest his friend in getting in on the fun in more than a visceral fashion. This plays to the concept of up-selling to some degree.
Selecting a good niche market can be done in the same fashion as the briefcase salesperson selected which customer to target for his pitch. Look for those markets where people actually spend money. This will tend to move one’s efforts toward upscale clientele, such as golfers, in many cases and, oftentimes, these individuals are actually looking to spend, rather than to save, money which makes them very desirable.
The Perfect Blend
The best possible niche will be one where the members of that niche desire to spend money and in which there is enough competition to reveal that there is money to be made in catering to their needs. There will not, however, be so much competition that you will have to make a huge investment to even break in to that niche. Where there is too much competition there is certainly a lot of money to be made but it will likely take resources far beyond those of any marketer to even be seen.
in those markets where there is competition, your goal will have to set yourself apart from what competition exists. This is tricky and requires some creative thinking. Search engine optimization of (SEO) is one of the most important—possibly the most important— aspect of becoming a successful Internet marketer. In the past, search engine optimization required a tricky use of coding, keywords and other very technical endeavors to achieve. Today, “content is king” and creating good content for a webpage is something
well-within the abilities of most Internet marketers. This effort will benefit from following all of the advice already given in regard to selecting one’s niche.
If you are going with your interests, it’s likely that your’re capable of generating content. It’s likely that you will enjoy creating this content and, just as one can tell if a salesperson is smiling on the phone, a reader can tell if content was created with enthusiasm..
At the same time that content has become the driving force in determining search engine visibility, there is a whole host of software packages designed to managing your content very easy. Where it used to be required to manually construct every Internet page by working from a template, there are now many content management systems that require only that the page designer input the content. The software does the rest. This makes it possible for the site owner to create hundreds of pages in the same amount of time that used to allow on to create only 10 or 20.
Taking your time to pick the right niche is vital to making any money in Internet Marketing. The 95% of all marketers that fail in internet marketing, rush in and pick the wrong niche. There is millions of dollars to be made in internet marketing, how much do you want.
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